The online casino world is awash with big brands brandishing famous games from well known developers, and that’s great, but it does mean that everywhere begins to feel the same after a while.
Enter mFortune. This independently owned UK based online casino is the creator of its’ own destiny, and as such all of its games are exclusive to the company. That means that they fully control their content and all of it is unique.
Here you can chase jackpots that the rest of the online gaming community isn’t also out to claim, and you can do it from your desktop or on mobile, although this is a site aimed at the mobile market so you can expect a top small screen experience here – no points for guessing what the ‘m’ in mFortune stands for.
- 100% Exclusive Content – You will not find any of the usual suspects on this site.
- UK Based – A British company hosting British made games and paying British taxes.
- Mobile First – Mobile users come first so the small screen experiences is stellar.
Software & Games
Everything about this brand is unique and homegrown, from their website build and design to the games that are available on it.
mFortune tailor their games specifically towards the mobile gaming market, and as a result they will all work on 99.9% of devices. This means you lose absolutely nothing by playing on mobile over playing on desktop.
Of course, this also means that there is only one software provider on site, Intouch Games Ltd. Far from being a negative, this makes the casino a breath of fresh air.
All of their content is proprietary so you get an experience here that you simply will not find anywhere else. What’s more, the company add to their roster by at least one game ever 4-6 weeks, so there is always something new to look forward to. It might not work as your one and only online casino but as part of a portfolio it is spot on.
There are more than 50 slots available of varying themes and characteristics, as well as a few table games and a popular bingo product. All feature great graphics and gameplay and the team clearly take pride in their work. The only thing missing is a live casino, but mFortune isn’t really aiming at the classic casino game market in the first place.
The majority of the games here are also progressive jackpots, which means that a massive windfall could be behind every spin on almost every game.
The great thing about these jackpots, as opposed to those from providers such as Playtech etc., is that there are far fewer people going for them. Of course, there is also less money in the pot a lot of the time, but the totals can still hit hundreds of thousands of pounds. The balance is delicate to get right, but mFortune have managed it.
They have 5 million UK based players so the jackpot totals still climb steadily enough to make them worth your time but your chances of landing one are obviously much stronger. It’s win win.
mFortune: 2007 - Now
If you go to Halesowen in the West Midlands and look up Fountain House, you will find the offices of intouch Games Limited, the owners and operators of mFortune.
Their entire operation is run from this building with a little help from offices in Bucharest and Taiwan, but they are proud of where they come from, which is why they have chosen to remain based here and to provide employment to the people of the Black Country instead of moving offshore like so many others.
This doesn’t have a direct effect on their players, but anyone who has a moral issue with tax avoidance can play at mFortune with a clear conscience.
mFortune was the first brand from Intouch Games, launching back in 2007 with just 4 games available. However, the company’s commitment to releasing a new unique game every month has seen that number climb significantly.
They have also managed to gain licenses to trade and increase traffic in a number of French and German speaking territories, as well as in Japan and Thailand, amassing more than 5 million active users.
A Quick Look at intouch Games
Much of mFortune’s story is shared with their parent company, Intouch Games, but there was life to the operating company before mFortune came along.
They launched in 2001 as a manufacturer of jukebox’s and physical slot machines, just catching the end of what was becoming a dying trade. This did mean they were well placed to take advantage of the mobile revolution though, and they were pretty quick off the mark in that respect.
In 2010 the two sides of the business were separated, allowing more focus to go on the online sector and resulting in a bumper year for awards in 2012, taking home the “Product of the Year” trophy at the EGR Operator Awards, as well as “Best Bingo Operator” and “Best Poker Operator” gongs at the mGaming Awards.
Two years later and all game development was moved to the UK as part of the company’s commitment to their local area, and 40 new jobs were created. Fast forward to 2019 and that number climbs to 400, they now operate 5 brands, and the company has a shiny new purpose built office with a great reputation for employee satisfaction.
Not surprising given the flexi time working hours, free gym, and complimentary onsite canteen!
Rewards and Promotions
As an online casino for the modern age – and also to help build a playing community no doubt – mFortune put more effort into their social media presence than a lot of their competitors. As such, there are a lot of bonuses that go out over social media each week, so following them is a good way to get a little extra purchase.
Of course, there are also promotions available via the usual route for those who are averse to social media. You might find game of the week promotions or weekly prize draws, and refer a friend reward schemes have also been a feature in the past too.
As an independent online casino mFortune don’t have the same financial clout as the industry giants, but when it comes to their promotions they haven’t let that stop them finding innovative ways to attract and retain new customers, and there are still plenty of ways to benefit.
This is another online casino that is embracing the modern trend of allowing betting by mobile phone, and with a minimum deposit of just £3 online gaming has never been more accessible.
Beware the £3 fee for withdrawals under £10, and the withdrawal processing time of 3-4 days is steep even if it isn’t usual for it to take that long, but there is very little not to like about the banking options at mFortune in terms of the methods available.
It’s always better to see non-reversible withdrawals in my opinion, but since almost all casinos offer this option it would be unfair to criticise them for that.
Just to be clear, that is a pun on intouch Games Limited – didn’t want you to miss it!
Anyway, yes, mFortune’s support service is about as good as it is possible to get. Not only can you contact them via the usual live chat, email, and phone methods, but you can call a dedicated number or send a text saying HELP to get a call back. What’s more, someone is on hand 24/7 and 365.
It would be a fantastic service anywhere, but when you consider that this is an independent outfit running everything themselves, mFortune (and Intouch Games) really do need to be applauded.
Of course being UK based you could even knock on their front door if you were nearby, but I wouldn’t suggest that option!
The FAQ is pretty basic and could do with fleshing out, it’s not searchable either which is a drag, but that is a minor complaint. These guys are obviously keen to genuinely support their players rather than just give lip service about it – even their complaints procedure is easy to find and understand.
Once again, mFortune’s independent streak means that their website is as unique as everything else they do. Although perhaps not a design you will recognise, this site is extremely simple to get to grips with, and because it isn’t overloaded with content it makes for a pleasant browsing experience as well.
From the homepage you can easily switch between slots, casino, and bingo games, while everything to do with banking or your account is listed in a separate menu to keep the fun stuff in one place and the technical bits in another.
They also like to promote their winners big and small using live scrolling update bars and posed photographs with giant cheques. It’s a bit of fun and also provides some incentive.
It’s a very cheerful and colourful place to play but at the same time the desktop design is fairly plain. This is no bad thing, especially given some of the overly complicated rabbit warren type sites that are out there, but it doesn’t ‘feel’ like a cutting edge interface. Then again, the whole brand is mobile first.
It doesn’t mess about when it comes to load times though. This site is lightning quick, no doubt helped by the simplicity of the build, and allows players to switch between games or request a withdrawal in a matter of seconds.
This is the platform that the site was really built for, and it shows. It works perfectly as a mobile application with everything you need to start playing right there in front of you as soon as you load it up.
Anything else is housed under the menu button which keeps it out of the way unless and until you need it.
Of course if you would rather not take up space on your device with an app you could always use the mobile optimised website which works just as well and is pretty much identical in appearance.
The ability to quick deposit on the smaller screen saves a lot of time, as you can add to your balance from within a game which saves a lot of faffing about going back and forth, and is less of an interruption to your gaming session.
Browsing the game list is actually even easier on mobile thanks to the scrolling menu bars and similarly to the desktop site both the app and the mobile site move at quite a pace.
If you are a mostly mobile gamer and you want something unique to play then you won’t do much better than mFortune.
Licence, Email, Phone, etc.
UK Gambling Licence: 2091
- Name: mFortune Casino
- Licensee Name: Intouch Games Ltd
- URL: https://www.mfortune.co.uk
- Phone: 01384 884468 or text HELP to 85777
- Address: Fountain House, Great Cornbow, Halesowen, B63 3BL