777 Casino Review
777 Casino, as you may have already guessed, is owned by the same guys that run 888 Casino, but if you assumed this was just a spin off clone you would be wrong. 777 Casino has a completely different feel and style; the software and underlying games are ultimately the same but the layout, features, and offers available at 777 are not.
This is a casino and nothing else, so every offer and feature of the site is aimed purely at online gaming fans rather than having to accommodate sports bettors as well. Players won’t feel like an afterthought here.
They have chosen a theme and ran with it, that theme being 1950’s America, so this site is very much styled in a particular way that won’t appeal to everyone. However, if you pine for the good old days of Vegas then it could be right up your alley.
- Own Games – Run their own proprietary software.
- Casino Only – Gaming fans get all the attention.
- Decades of Experience – New brand from an old hand.
Software and Games
The 777 ethos is about having a broad selection of quality games from top providers, rather than listing every release from obscure developers no one has ever heard of. A good percentage of them are exclusive to 777 (or 888, see below) but these are by no means pushed on you.
There are around 1,500 games in total, and the overwhelming majority of them are slots with almost 100 of those being exclusives. That leaves plenty of room for hundreds of titles from the likes of NetEnt, IGT, Barcrest, and even Playtech.
So, you will get plenty of time served providers and their most popular offerings, ensuring few wasted spins on games you come to realise are no good. This may well suit a lot of players with regular needs, but if you have a less famous favourite you might find it’s missing from the game library.
There are around 140 jackpot games with the top jackpot at the time of writing just shy of £1million. You may need to go elsewhere if you want to chase the bigger numbers, but there is at least plenty of variety, even if many of the games are linked to the same daily pot.
20 or so scratchcards are also on display, whereas the 75 table games are a mash-up of roulette variations (European, American, French, Low stakes), blackjack, poker, and baccarat. It’s worth pointing out that there are loads of video poker games here and also slingo.
The fact that 888 Holdings (the parent company behind 777) run their own in house proprietary software, Dragonfish (or Section 8), means that this casino has many exclusive games that you cannot find outside this group.
Running their own software also means they can keep on top of any the errors and bugs while also being able host the best associated promotions and features not available elsewhere.
Dragonfish was created in the late 1990s, more out of necessity than anything else. These guys entered the online casino market so early on that there were very few games providers around, so they made their own. Over the last 20 years the group has developed their package to make it one of the best in the world with a focus on quality over quantity.
The live casino is a quality product provided by Evolution Gaming, Playtech, and Pragmatic Play. These guys are all live casino specialists so combined you really are getting the very best live casino experience on the internet at 777.
The live casino interface is brilliant and you can play at the same time as browsing the lobby without leaving your current game, perhaps on one of the tables exclusive to 888 (and therefore 777) customers.
The usual options are available but they come in force. Blackjack and roulette can be played on scores of different tables with limits to suit any player, and there are also a generous number of baccarat and poker games to sample.
On top of this, you can try the Elite Lounge if you are feeling flush, or have a go on the Game Show style games like Moneywheel, Deal or No Deal, and Mega Ball.
Help When You Need It
The Good News
The help and customer support features in place for the 777 casino site are open 24/7, so whenever you need help there will be someone on hand.
These include a UK phone line and an email address as well as a promise to get back to you within 24 hours. I assume this promise is only in relation to e-mail, otherwise the 24/7 phoneline is a broken promise.
The customer service agents themselves are very well trained and fully aware of every single product they offer, and finding the contact information is also very easy from a few different places on the website.
Self help is less well managed as you will see.
The Not So Good News
Well, for a start live chat only becomes an option once you get into the cashier. At least that's the only place that I could find it. Considering 777 is backed up by one of the biggest casino companies out there this is a bizarre way to handle support.
The FAQ and help sections are a real mess too. There seems to be no central hub so you are constantly following links from one page to another, and some of them don't take you where you wanted to go while others contain outdated information. What's more, finding their terms and conditions is impossible which really isn't good enough; i'm surprised they haven't been picked up on this before.
They do have a social media account but that has been gathering dust since 2014 - which is confusing since they haven’t been around that long – anyway, I wouldn’t hold out too much hope for a reply on there.
Overall they need to get this department in shape and quickly.
Using The Website
The 777 Casino has a retro, carefree 1950's Las Vegas theme, and I found that using the website was a little bit like going back to the 1950’s as well.
I recognise that 777 have tried something different here, and I applaud them for it, but I just couldn’t get on with the way the site functions. The whole thing works as a sort of internet browser within your own internet browser. For example, if you are on the homepage (lobby) and decide to go to the slots area, the slots area will open in a new tab within the site leaving the lobby open in another. Then, say you want to get back to the lobby to open up table games, you need to select the lobby tab and start again.
It actually works once you get used to it, but it adds an unnecessary extra step and feels clumsy. Navigation, therefore, feels sporadic and illogical with a lot of going backwards and forwards. Another irritation is the time it takes some pages to load...
Finding games isn’t too difficult if you know what you are looking for, but browsing is a nightmare here. Some of the sub categories like high volatility and low volatility slots might be useful if there were any games listed under them, but there aren't, and 777 have chosen so many random categories you have to scroll through before you get to the complete list you get dizzy.
The site's theme might be historic but the functionality shouldn't be.
Onto the design then, and surprisingly, it doesn’t feel tacky. I'm not usually big on themed designs but I have to say that 777 have done a great job. Some of he graphics have been altered to give them an antiquated feel, but the site still feels like a contemporary place to bet - like a saloon themed restauraunt. And although page loads can be slow, game loads aren't.
The dialled down graphics don't extend to the game icons however, which are not difficult to decipher. Everything looks smooth and well designed and it's a pleasant place to play.
It’s not as though anything is missing, it’s just that a lot of it wasn’t where I expected it to be, and even if I was a fan of the setup I still think they have some fine tuning to do to make it easier to handle.
The 777 mobile app retains the 1950's western US theme, but the remodel for the small screen has given it a kick in right direction in terms of functionality and whole thing feels slicker.
The app is decent, it is basic to say the least but certainly fit for purpose. There are very few display panels, promos or other features on there, the whole thing is designed to deliver the games quickly and nothing more. That said, game navigation is still an issue unless you are doing a specific search.
It is possible to start this app and be playing a game in under ten seconds if you know the title you are after, in fact I would be surprised if it took you any longer considering there is very little else there. The games are easy to see, the menu system is a simple case of swiping left or right then scrolling through the options, and the product moves well from section to section.
It’s satisfying to use but they could do with adding further categorisation options, especially for the slots genre. There is a lot of scrolling to be done otherwise, and no useful filtering options which is a glaring error. Non game related content is all housed under the menu button, so nothing but your balance and the games are on display.
The app and the mobile website seem to be one and the same, so which one you use will be down to personal preference and nothing more.
Should You Stay Loyal?
As with all casinos in the 888 group, 777 are particularly strong for running regular promotions, ranging from daily specials to longer term cash back deals.
The daily deals are all themed slightly differently, and have offered goodies such as cashback, freeplay (reloads), and double comp points in the past.
There have also been live casino offers that promised to double your winnings if certain conditions are met, or give you bonuses.
These offers do vary and will change over time but in general this is a great casino site for offers, and it's particularly good for providing promotions that cover a range of casino players budgets.
The promotions area is well designed too, so that you can view the offers currently running by category, and this is a section of the site where the theme blends in particularly pleasingly, with each offer feeling like a billboard on a freeway.
777 have a very honest and simple comp points system in place, no bells and whistles just a simple deal whereby players are given comp points in return for the money they stake.
The conversion is just as simple, with the points being turned back into cash for you to use as you like - withdraw it or play with it. It’s not mind blowing but it gives you more for your money and isn’t too taxing on the mind.
There are also plenty of ways to boost comp points by playing certain promotional games or at certain times utilising the daily deals. If you play your cards right (pun absolutely intended) you could really see some added value here.
It's nice to see clear and easy to use reward schemes like this, you know exactly what you are getting and you don't need to be a mathematical genius to keep on top of things.
VIP Casino Club
The VIP club is run by the holding company 888, and it is one of the best VIP schemes in the online casino business.
As is often the case it is invite only, and it has 3 levels with benefits increasing each time – VIP, VIP Gold, and VIP Platinum. If you feel you have been overlooked you could always get in touch with the 6 strong team, the details are readily available and the potential rewards on offer are well worth it.
Here are a few in no particular order:
- Welcome bonus
- Increased limits
- Weekly appreciation rewards
- High comp point conversion rate
- Dedicated account manager
- Gadgets, T.V’s, laptops, holidays etc
- Invites to hospitality events
- Birthday bonuses
All About Money
There are both positives and negatives when it comes to banking with 777.
On one hand this is a great operator for payment choice, with lots of banking options and reasonable minimums and maximums. On the other hand the casino can be a little slow getting around to processing your order. They state a day where other casinos can get it done in a few hours, although of course this will be their maximum timeframe.
One thing I will say though is all the banking and payment options are well displayed and clearly explained. Whatever else is going on at least they are clear about their terms in this department unlike some others.
Depositing and Withdrawing
In brief, deposits can be made by almost any regular payment method. They operate globally so are well equipped to deal with finances from anywhere. Minimums range from £10 to £20 and no maximums are mentioned.
Minimum withdrawal is £10 across the board. The processing times are where things really fall apart, though. In some cases it can take up to 7 days to get your money! This is an extreme, and in most cases it should be between 2 and 3, but still…
There are no limits on what you can win from gameplay in a given period although there is a withdrawal limit of £30,000 a month. In reality this is negotiable and if you hit a big progressive you will be paid out fully.
About 777 Casino
777 Casino is one of the latest brand offshoots of the 888 Holdings group who also run the mightily successful 888 Casino brand, amongst many many others.
It would be somewhat unfair to say 777 Casino is just 888 in different clothing, as they have put lot of time, effort and money into designing a site with a very different style and this translates when you play their games. The fact the site is backed by the resources of the 888 group should also give confidence to new players.
They have come at it from a new angle with 777, aiming at a fairly specific target audience with a high concept theme. This approach is possibly designed to attract players who are put off by the 888 site, and prefer a more exaggerated style of casino at which to play.
888 in Brief
In truth, it is difficult to talk about 777 without talking about 888, as their history is technically one and the same.
888 Holdings have been running online casino sites since 1997 and were such pioneers that they one of the first to have created their own software. Created by two sets of brothers as Casino-on-net, 888 became the first online only casino to be granted a US gambling licence in 2013, three years after rebranding as 888casino.
The years 2013-2015 saw awards landing from the eGR Operator Awards, Global Gaming Awards, and Gaming Intelligence Awards, and have been eCORGA’s Safe and Fair assurance seal.
However, in late 2017 they were found by the UK Gambling Commission to have breached a number of social responsibility codes in relation to self exclusion requirements and customer interaction. 888 have accepted these breaches and agreed to a regulatory settlement package.
In 2022, they agreed the purchase of all of William Hill's UK business interests, so they are newly invested in the high street as well as online gambling for the first time in their long history.
License & Contact Details
UK Licence Number: 39028
- Name: 777 Casino
- URL: www.777.com
- Licenced Name: 888 UK Limited
- Phone: 0203 876 8709 for UK customers
- Principal Address: 601-701 Europort, Gibraltar, GX11 1AA
- Twitter: Not active