777 Casino Review
777 Casino, as you may have already guessed, is owned by the same guys that run 888 Casino, but if you assumed this was just a spin off clone you would be wrong. 777 Casino has a completely different feel and style; the software and underlying games are ultimately the same but the layout, features, and offers available at 777 are not.
This is a casino and nothing else, so every offer and feature of the site is aimed purely at online gaming fans rather than having to accommodate sports bettors as well. Players won’t feel like an afterthought here.
They have chosen a theme and ran with it, that theme being 1950’s America, so this site is very much styled in a particular way that won’t appeal to everyone. However, if you pine for the good old days of Vegas then it could be right up your alley.
- Own Games – Run their own proprietary software
- Casino Only – Gaming fans get all the attention
- Decades of Experience – New brand from an old hand
Software and Games
Like its sister site, the 777 ethos is about having a couple of hundred quality games rather than a sprawling four figure list of titles no one has ever heard of. A good percentage of them are exclusive to 777 (or 888, see below) but other providers do get a look in.
There are only around 250 games in total, and 190 of them are slots with almost 70 of those being exclusives. That only leaves room for about 120 titles from the likes of NetEnt, IGT, Barcrest, and even Playtech.
So, you will get plenty of time served providers but probably only their most popular offerings. This may well suit a lot of players with simpler needs, but if you have a less famous favourite you might find it’s missing from the game library.
There are around 30 jackpot games with the top jackpot at the time of writing just shy of £1million. You may need to go elsewhere if you want to chase the bigger numbers, but there is at least plenty of variety. It is also a good destination if you enjoy slot races/competitions as they run throughout the day.
20 or so scratchcards are also on display, whereas the 25 table games are a mash-up of roulette variations (European, American, French, Low stakes), blackjack, poker, and baccarat. It’s worth pointing out that there are only 3 different blackjack games.
The fact that 888 Holdings (the parent company behind 777) run their own in house proprietary software, Dragonfish (or Section 8), means that this casino has many exclusive games that you cannot find outside this group.
Running their own software also means they can keep on top of any the errors and bugs while also being able host the best associated promotions and features not available elsewhere.
Dragonfish was created in the late 1990s, more out of necessity than anything else. These guys entered the online casino market so early on that there were very few games providers around, so they made their own. Over the last 20 years the group has developed their package to make it one of the best in the world with a focus on quality over quantity.
The live casino is a quality product provided by Evolution Gaming. These guys are live casino specialists and widely accepted to be the best in the business when it comes to live games.
The live casino interface is brilliant and you can play multiple games simultaneously if you want double the excitement, as well as browsing the lobby without leaving your current game.
The usual options are available but they come in force. Blackjack and roulette can be played on scores of different tables with limits to suit any player, and there are also a generous number of baccarat and poker games to sample.
On top of this, you can try the Elite Lounge if you are feeling flush, or have a go on the Money Wheel which everyone seems to be talking about.
Help When You Need It
The Good News
The help and customer support features in place for the 777 casino site are open 24/7, so whenever you need help there will be someone on hand.
These include a UK phone line and an email address as well as a promise to get back to you within 24 hours. I assume this promise is only in relation to e-mail, otherwise the 24/7 phoneline is a broken promise.
The customer service agents themselves are very well trained and fully aware of every single product they offer, and the help section offers thorough and useful information even if it is a little tiresome to negotiate.
The Not So Good News
Well, there is no live chat for a start; or if there is, I couldn’t find it. Considering 777 is backed up by one of the biggest casino companies out there this is a bizarre omission to say the least.
They do have a social media account but that has been gathering dust since 2014 - which is confusing since they haven’t been around that long – anyway, I wouldn’t hold out too much hope for a reply on there.
Using The Website
The 777 Casino has a retro, carefree 1950's Las Vegas theme, and I found that using the website was a little bit like going back to the 1950’s as well.
I recognise that 777 have tried something different here, and I applaud them for it, but I just couldn’t get on with the way the site functions. The whole thing works as a sort of internet browser within your own internet browser. For example, if you are on the homepage (lobby) and decide to go to the slots area, the slots area will open in a new tab within the site leaving the lobby open in another. Then, say you want to get back to the lobby to open up table games, you need to select the lobby tab and start again.
It actually works once you get used to it, but it adds an unnecessary extra step and feels clumsy. Navigation, therefore, feels sporadic and illogical with a lot of going backwards and forwards. Another irritation is that if you want to demo a game rather than play for real money you have to reload the entire site and start again…
Finding games isn’t too difficult because the list is fairly small, and once you have chosen a genre (slots, scratch cards etc) there are further options to split them up. A ten at a time scrolling system feels like a laborious way to browse through them, though, and who in their right mind decided not to bother with a search bar?
Onto the design then, and surprisingly, it doesn’t feel tacky. I'm not usually big on themed designs but I have to say that 777 have done a great job. The graphics have been altered to give them an antiquated feel, but the site still moves at a modern pace. Everything seems to load quickly both from page to page and game to game.
The dialled down graphics might fit with the theme, but they can also make some game icons difficult to decipher. This is somewhat remedied by the fact that you can hover over a game tile to bring up a larger icon as well as key game info such as paylines, minimums and maximums, and games features – a lovely touch.
It’s not as though anything is missing, it’s just that a lot of it wasn’t where I expected it to be, and even if I was a fan of the setup I still think they have some fine tuning to do to make it easier to handle.
The 777 mobile app retains the 1950's western US theme, but the remodel for the small screen has given it a kick in right direction in terms of functionality; and they have done away with the old school graphics, too, everything looks much better.
The app is decent, it is basic to say the least but certainly fit for purpose. There are very few display panels, promos or other features on there, the whole thing is designed to deliver games and not a lot more. Saying that, you will get annoying pop ups when you first log in but they quickly subside.
It is possible to start this app and be playing a game in under ten seconds, in fact I would be surprised if it took you any longer considering there is very little else there. The games are easy to see, the menu system is a simple case of swiping left or right then scrolling through the options, and the product moves well from section to section.
It’s satisfying to use but they could do with adding further categorisation options, especially for the slots genre. There is a lot of scrolling to be done otherwise, and no search bar which seems like a glaring error. Non game related content is all housed under the menu button, so nothing but your balance and the games are on display.
The app and the mobile website seem to be one and the same, so which one you use will be down to personal preference and nothing more.
Should You Stay Loyal?
As with all casinos in the 888 group, 777 are particularly strong for running regular promotions, ranging from daily specials to longer term cash back deals.
The daily deals are all themed slightly differently, and offer goodies such as cashback, freeplay (reloads), and double comp points.
There are also often live casino offers that may promise to double your winnings if certain conditions are met, or give you bonuses.
These offers do vary and will change over time but in general this is a great casino site for offers, and it's particularly good for providing promotions that cover a range of casino players budgets.
The promotions area is well designed too, so that you can view the offers currently running by category, and this is a section of the site where the theme blends in particularly pleasingly, with each offer feeling like a billboard on a freeway.
777 have a very honest and simple comp points system in place, no bells and whistles just a simple deal whereby players are given comp points in return for the money they stake.
The conversion is just as simple, with the points being turned back into cash for you to use as you like - withdraw it or play with it. It’s not mind blowing but it gives you more for your money and isn’t too taxing on the mind.
There are also plenty of ways to boost comp points by playing certain promotional games or at certain times utilising the daily deals. If you play your cards right (pun absolutely intended) you could really see some added value here.
It's nice to see clear and easy to use reward schemes like this, you know exactly what you are getting and you don't need to be a mathematical genius to keep on top of things.
VIP Casino Club
The VIP club is run by the holding company 888, and it is one of the best VIP schemes in the online casino business.
As is often the case it is invite only, and it has 3 levels with benefits increasing each time – VIP, VIP Gold, and VIP Platinum. If you feel you have been overlooked you could always get in touch with the 6 strong team, the details are readily available and the potential rewards on offer are well worth it.
Here are a few in no particular order:
- Welcome bonus
- Increased limits
- Weekly appreciation rewards
- High comp point conversion rate
- Dedicated account manager
- Gadgets, T.V’s, laptops, holidays etc
- Invites to hospitality events
- Birthday bonuses
All About Money
There are both positives and negatives when it comes to banking with 777.
On one hand this is a great operator for payment choice, with lots of banking options and reasonable minimums and maximums. On the other hand the casino operates a holding period following withdrawal, this means using some methods it can take up to ten days to get your money back out.
One thing I will say though is all the banking and payment options are well displayed and clearly explained. It may be annoying that they have a holding period but at least they are clear about it unlike some others.
Depositing and Withdrawing
In brief, deposits can be made by almost any payment method imaginable, including Applepay. They operate globally so are well equipped to deal with finances from anywhere. Minimums range from £10 to £20 and no maximums are mentioned.
Minimum withdrawal is £15 across the board. The processing times are where things really fall apart, though. In some cases it can take up to 10 days to get your money! This is an extreme, and in most cases it should be between 2 and 3, but still… Withdrawals can be cancelled up to 24 hours after you have requested them too.
There are no limits on what you can win from gameplay in a given period although there is a withdrawal limit of £30,000 a month. In reality this is negotiable and if you hit a big progressive you will be paid out fully.
About 777 Casino
777 Casino is one of the latest brand offshoots of the 888 Holdings group who also run the mightily successful 888 Casino brand, amongst many many others.
It would be somewhat fair to say 777 Casino is just 888 in different clothing, but they have put lot of time, effort and money into designing a site with a very different style and this translates when you play their games. The fact the site is backed by the resources of the 888 group should also give confidence to new players.
They have come at it from a new angle with 777, aiming at a fairly specific target audience with a high concept theme. This approach is possibly designed to attract players who are put off by the 888 site, and prefer a more exaggerated style of casino at which to play.
888 in Brief
In truth, it is difficult to talk about 777 without talking about 888, as their history is technically one and the same.
888 Holdings have been running online casino sites since 1997 and were such pioneers that they one of the first to have created their own software. Created by two sets of brothers as Casino-on-net, 888 became the first online only casino to be granted a US gambling licence in 2013, three years after rebranding as 888casino.
The years 2013-2015 saw awards landing from the eGR Operator Awards, Global Gaming Awards, and Gaming Intelligence Awards, and have been eCORGA’s Safe and Fair assurance seal.
However, in late 2017 they were found by the UK Gambling Commission to have breached a number of social responsibility codes in relation to self exclusion requirements and customer interaction. 888 have accepted these breaches and agreed to a regulatory settlement package.
License & Contact Details
UK Licence Number: 39028
- Name: 777 Casino
- URL: www.777.com
- Licenced Name: 888 UK Limited
- Phone: 0203 876 8709 for UK customers
- Principal Address: 601-701 Europort, Gibraltar, GX11 1AA
- Twitter: @777Casino_Games